Awareness of Motion

Our team members work with surgeons on a daily basis to create customized solutions using cutting-edge medical device technology. Together with hospitals and clinicians, we add value as a part of the surgical team to better patient outcomes.

Because we focus on trauma, joints and spinal implants, our team gains the experience and exposure to adapt instruments to provide solutions where none are apparent.

Our mindset is centered around each individual patient, and we take pride in being recognized as one of the best teams in the business.

As a team, we’re moving into the future.


cutting-edge solutions. timeless expertise.

Our technical sales representatives work with some of the most innovative orthopedic, trauma, biologics and spinal manufacturers in the world. Our team approach and continuing education foster a spirit of camaraderie with teammates and clinicians as we leverage advanced and customized solutions that aid in the alleviation of pain and improve patient quality of life.

meet our team

Bill Christy - Cognitive Kinetics

Bill Christy

Executive Chairman

William J. Christy, founded Cognitive Kinetics in 2014 and leads the business as executive chairman. As an executive with Philos Ventures, Bill was CEO of Spine Matrix, a device company, from 2009 through 2013, for the purposes of restructuring the company and initiating a clinical trial. Bill led AOI Medical from inception in 2005 through 2009, where he raised the capital requirements which included listing the company on the London AIM Stock Exchange.

As president and CEO of Ortheon Medical LLC, he successfully led the company in its development and commercialization of a new technology for the repair of tendons in the body. With ESD Medical, LLC, Bill led the transaction to US Surgical Corporation and Synergistic Medical Technologies Inc., transacted to Ethicon Endo-Surgery (a Johnson & Johnson company). He is also a co-founder and former Regional Sales Director of Ethicon Endo-Surgery.

Bill is currently CEO of CLASH Endurance, an event sports media company.

Bill received his BS/BA from the University of Central Florida and his MBA from Rollins College Crummer Graduate School of Business.

Deanna Myers-Kriete - Cognitive Kinetics

Deanna Myers-Kriete

Partner & VP of Sales

Deanna Myers-Kriete has 22 years of medical experience. Her start in physical therapy gave her a solid foundation in anatomy and physiology. Since then, her diverse career crossing multiple disciplines continues to provide an extensive knowledge-base on various products and tools for joints, sports medicine, trauma and spine.

Deanna's continuous success, strong relationships and competitive nature make her a great fit at Cognitive Kinetics as partner and vice president of sales. She manages much of the day-to-day operations and new market development, and she plays a key role in strategic planning. A leader with true passion for teaching and sharing her clinical knowledge, Deanna consistently develops well-educated sales teams that accelerate revenue growth and market share.

Deanna is an accomplished triathlete and has represented the United States in two world championships, placing competitively in both.

Stacey Melanson - Cognitive Kinetics

Stacey Melanson

Chief Financial Officer

Stacey Melanson’s financial background spans a number of industries, but the one constant is her fiscal discipline and focus on creating a cohesive, team environment. Stacey joined Cognitive Kinetics as the chief financial officer in July 2020. Most recently, Stacey spent 18 years in the motorsports industry, including the last four as CFO of AMA Pro Racing, a professional motorcycle racing organization. In 2008 Stacey led the transaction of Grand American Road Racing to NASCAR. Simultaneously, she worked on the purchase of professional motorcycle racing rights from an Ohio company to Daytona Motorsports Group.

Stacey is a graduate of the University of Connecticut with a Bachelor of Science degree in accounting. She also serves as treasurer on the board of Hope Reins, Inc., a non-profit, therapeutic horseback riding program.

Cognitive Kinetics

Technical Sales Representative

Associate Sales Representative


Moving forward. changing lives.

At Cognitive Kinetics, we are consistently in pursuit of motivated team members passionate about changing patients’ lives for the better. Our technical sales representatives must be circular thinkers, understanding the desired results, then working with clinicians to create sound, safe and often innovative solutions. A desire to help spine, orthopedic, and trauma patients drives our team members to pursue excellence every day.

Our team approach and continued education foster exceptional personal advancement. Additionally, our unique compensation structure provides financial stability with opportunity for economic growth.

When quality of life is on the line, we step up.

Contact Us

To connect with one of our team members, please complete our online form. Whether you’re a physician, patient, or potential employee, we look forward to connecting and moving forward—together.
1 Daytona Blvd., Ste. 220,
Daytona Beach, FL 32114
Cognitive Kinetics

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